Fleet Sales Strategy: How SOLJETS Maximizes Value for Operators

When it comes to fleet transitions, the challenge isn’t just moving aircraft off the books—it’s ensuring every decision protects value, avoids unnecessary losses, and positions the operator for long-term growth. At SOLJETS, we treat fleet sales as strategic opportunities, not simple disposals.

Whether you’re sunsetting older aircraft, upgrading to new models, or restructuring a lease portfolio, our approach is designed to optimize outcomes at every step.
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Key Strategies That Define SOLJETS’ Fleet Approach

1. Control the Market, Don’t Saturate It

Listing too many aircraft of the same type at once can drive resale values down. SOLJETS carefully times and staggers listings to prevent market flooding. By keeping supply tight, we help protect the residual value of each aircraft while maintaining demand across regions.
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2. Strategic Cosmetic Upgrades

Fleet aircraft often require more cosmetic refreshes than privately owned jets—things like paint, cabin refurbishments, or updated interiors. In some cases, performing upgrades before the sale makes sense for operators, as it can attract stronger offers and broaden buyer appeal. SOLJETS advises on where these investments deliver the most significant ROI.

3. Balancing Asset Value vs. Operational Costs

High-utilization fleet aircraft naturally see more depreciation, meaning operators may face a loss when exiting older assets. But that loss can often be offset by the operational savings of upgrading into newer models. Modern aircraft offer measurable advantages in areas such as fuel consumption, maintenance, and reliability. SOLJETS helps clients evaluate the total economic picture, not just the resale price, ensuring transitions deliver long-term financial efficiency.
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Why Operators Choose SOLJETS for Fleet Sales
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• Global Buyer Access – Leveraging a worldwide network ensures access to buyers where specific platforms are still in demand.
  
  
• Proprietary Market Intelligence – Data-driven insights help set pricing and position aircraft competitively.
  
  
• Institutional Expertise – Deep experience with banks, lessors, and corporate operators informs every transaction.
  
  
• Tail-by-Tail Optimization – Each aircraft is evaluated individually to avoid leaving untapped value on the table.
  
  
• Transparent Communication – Clients receive clear updates throughout the process, from listing to close.
  
  

Recent Examples of SOLJETS’ Fleet Expertise

• GlobeAir – Citation Mustang to Citation M2 Transition
  As the largest Citation Mustang operator in the world, GlobeAir needed a strategy to gradually transition into Citation M2s without eroding asset values. SOLJETS has already facilitated multiple sales in their program, ensuring range, payload, and profitability improvements while protecting market strength.
  
  
• Fortune 100 Operator – ERJ-145XR Fleet Transition
  A major operator faced the end of lease on four 2013 Embraer ERJ-145XR aircraft, with internal forecasts predicting nearly $1 million in losses. SOLJETS deployed a multi-pronged approach that included targeted market analysis, customized sales positioning, and activation of its international buyer network across South America, Africa, and Eastern Europe.
  
  

All four aircraft were sold within a controlled timeline, reversing expectations. As Bill Crotty, Equipment Finance Director of JP Morgan, put it:

 “The final sale price exceeded our internal expectations. We had anticipated taking a significant loss—nearly $1 million across the fleet—but SOLJETS turned that into a $200,000 net gain. Overall, the results came in about $1.2 million better than projected. It couldn’t have gone better.”
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Fleet Sales, Reimagined

Aging fleets don’t have to mean diminished value. With the right strategy—controlling market saturation, making selective upgrades, and weighing total operational costs—fleet transitions can create opportunities for measurable financial gains.

At SOLJETS, we don’t just manage transactions—we partner with operators to turn complex fleet transitions into strategic wins.

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